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Name:	Mark Wilkin
Company:	Hitachi Europe Limited, Digital Media Group
Job Title:	Group Executive - Product Marketing Division
Biography:	Mark has over 20 years experience in the displays market and postgraduate diplomas in Marketing and Management. His career has included many roles in sales, marketing and product management for distributors and manufacturers of display and graphics products. Mark's current role for Hitachi includes responsibility for display & video products for EMEA, in both B2B and B2C channels.
Presentation:	Brand Values and the Large Screen Market
Abstract:	When purchasers are confused by technologies and specifications, they are not easily persuaded to invest. What is it that is being offered? A piece of hardware or a solution to a perceived need? When deciding which customers to target, and how, a proper understanding and appraisal of your brand values may help.