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Name:	Adrian Salinas
Company:	Hewlett-Packard, Global Displays
Job Title:	Worldwide Product Marketing Manager for PC and Workstation Monitors
Biography:	Adrian Salinas has been with Hewlett-Packard for over nine years. His responsibilities include gathering market requirements, new product definition, product line positioning, interfacing with monitor suppliers, prioritizing product development and competitive analysis.
Presentation:	Rising above the crowd: Adding value and product differentiation
Abstract:	There is no question that LCD monitors are poised to overtake CRT's as the prevailing display technology. As LCD products become more and more ubiquitous, it becomes increasingly more important to differentiate your product from the ever increasing number of competitors. What lessons can we learn from classic product marketing techniques regarding product differentiation?